Simplified CRM – The Blog for SAP CRM

by the SAP CRM experts from Camelot ITLab

How to leverage SAP Hybris Service Cloud to improve customer service

Does this sound familiar? You get a call from a customer who is having issues with a product they purchased from you. Naturally, you want to resolve the issue as quickly and as efficiently as possible. However, it can get quite difficult to find the right contact or the related products and spare parts. The […]

SAP C/4HANA – What you should know about SAP’s new CRM suite

Find out what you should know about SAP’s new CRM suite in this blog post.

Data privacy with SAP Hybris Cloud for Customer

How SAP C4C helps you comply with the new European General Data Protection Regulation (GDPR) Data privacy – currently more in the worldwide spotlight than ever before. The new and more rigorous regulations governing Europe’s data privacy rights have far-reaching consequences for companies. What used to be “gray areas” are now in dire need of […]

Promising Target Group Mashup in SAP Hybris Cloud for Customer

The segmentation of your market into various target groups produces relevant direct communication with minimal waste coverage. In this blog post you will find out how to simplify and improve the segmentation of your target groups with the help of our enhancements, so that you can achieve optimum results with your marketing activities. The standard […]

SAP Hybris Cloud for Customer – May 2018 Pre-Release Information

In May 2018, the next release (1805) for the SAP Hybris Cloud for Customer is available. Here you can read about the most important information concerning the timeline and new functions. The new release has various features for the new GDPR requirements to optimally prepare you for it. Alongside numerous improvements and new functions in […]

“Alexa, start SAP Cloud for Customer …”

Virtual assistants like Alexa or Siri have become a part of our everyday lives. Their natural language processing abilities make it easy and intuitive to interact with them and use them as a user-friendly interface. And they are not just confined to our smartphones anymore, they are conquering our living rooms as voice-activated devices such as the Amazon Echo and Google Home smart speakers. But what about the workplace?

SAP Hybris Marketing – The Digital Nerve Center for Your Marketing

Find out how predictable real-time marketing with contextual content with SAP Hybris Marketing works in this blog post.

SAP Hybris Cloud for Customer – February 2018 Release

February is here, which means it’s time for the latest release of SAP Hybris Cloud for Customer (C4C). Have a look yourself. Once again, it is packed with great new features and comes with some real improvements to existing functionality.

SAP JAM meets SAP Hybris Cloud for Customer – the perfect approach to project collaboration

In this blog post, I would like to talk about and illustrate the benefits that arise from integrating SAP Hybris Cloud for Customer (C4C) and SAP Jam.

CRM, CEC, C4C, Hybris or Customer Management – Understanding the labyrinth

Many companies that deal with the topic of “SAP CRM” easily lose track of the diverse SAP product portfolio. It is often difficult for them to find the most suitable solution for their organization. Terms such as CRM, CEC, C4C, Hybris or Customer Management are used differently, which ultimately leads to misunderstandings.

This post is also available in: German