Simplified CRM – The Blog for SAP CRM

by the SAP CRM experts from Camelot ITLab

“Alexa, start SAP Cloud for Customer …”

Virtual assistants like Alexa or Siri have become a part of our everyday lives. Their natural language processing abilities make it easy and intuitive to interact with them and use them as a user-friendly interface. And they are not just confined to our smartphones anymore, they are conquering our living rooms as voice-activated devices such as the Amazon Echo and Google Home smart speakers. But what about the workplace?

SAP Hybris Marketing – The Digital Nerve Center for Your Marketing

Find out how predictable real-time marketing with contextual content with SAP Hybris Marketing works in this blog post.

SAP Hybris Cloud for Customer – February 2018 Release

February is here, which means it’s time for the latest release of SAP Hybris Cloud for Customer (C4C). Have a look yourself. Once again, it is packed with great new features and comes with some real improvements to existing functionality.

SAP JAM meets SAP Hybris Cloud for Customer – the perfect approach to project collaboration

In this blog post, I would like to talk about and illustrate the benefits that arise from integrating SAP Hybris Cloud for Customer (C4C) and SAP Jam.

CRM, CEC, C4C, Hybris or Customer Management – Understanding the labyrinth

Many companies that deal with the topic of “SAP CRM” easily lose track of the diverse SAP product portfolio. It is often difficult for them to find the most suitable solution for their organization. Terms such as CRM, CEC, C4C, Hybris or Customer Management are used differently, which ultimately leads to misunderstandings.

Successful together with SAP Jam – sharing knowledge and winning (customers)!

Do you often ask yourself how to improve communication, both internally amongst colleagues and externally with customers and partners? Digital transformation is changing modes of communication and cooperation in the daily operational business. We show you how not to miss out on modern collaboration opportunities and how to significantly optimize your corporate communication!

SAP Cloud Platform Portal – Self-Service Support Site

In the first part of this two-part article, we explained how you can integrate portals successfully into your CRM system using the SAP Cloud Platform Portal. In part two I will show how to use this technology to set up a service portal for your customers simply and quickly. Maybe you have already experienced the […]

We’re back

This is Camelot’s CRM team reporting back to duty! We were never really gone, but due to exciting new customer projects and innovative in-house developments related to SAP Hybris we haven’t been able to keep our blog entirely up to date. But we vow to do better from now on and will go back to […]

Digitizing the trade show grind – how to make lead entry easy with SAP Hybris C4C

We all know how it is, trade show season rolls around at least once or twice a year. You invite your customers, pack your bags, pick up the trade show collaterals, and make your way to the booth – only to find the same old lead forms to write your notes on and staple business cards to. Doesn’t this seem a bit outdated to you and is this really how you want your company to be perceived?

Season’s Greetings

We wish all our readers happy holidays and a happy new year 2017. We are looking forward to post new and interesting articles around the CRM topic in the upcoming year. Your Camelot CRM-Team

This post is also available in: German