Find out what you should know about SAP’s new CRM suite in this blog post.
How SAP C4C helps you comply with the new European General Data Protection Regulation (GDPR) Data privacy – currently more in the worldwide spotlight than ever before. The new and more rigorous regulations governing Europe’s data privacy rights have far-reaching consequences for companies. What used to be “gray areas” are now in dire need of […]
The segmentation of your market into various target groups produces relevant direct communication with minimal waste coverage. In this blog post you will find out how to simplify and improve the segmentation of your target groups with the help of our enhancements, so that you can achieve optimum results with your marketing activities. The standard […]
Find out how predictable real-time marketing with contextual content with SAP Hybris Marketing works in this blog post.
Many companies that deal with the topic of “SAP CRM” easily lose track of the diverse SAP product portfolio. It is often difficult for them to find the most suitable solution for their organization. Terms such as CRM, CEC, C4C, Hybris or Customer Management are used differently, which ultimately leads to misunderstandings.
We all know how it is, trade show season rolls around at least once or twice a year. You invite your customers, pack your bags, pick up the trade show collaterals, and make your way to the booth – only to find the same old lead forms to write your notes on and staple business cards to. Doesn’t this seem a bit outdated to you and is this really how you want your company to be perceived?
You have already laid the groundwork by populating your SAP Hybris Cloud for Customer system with all available contact and customer data such as addresses, phone numbers, and e-mail addresses and classifying your customers. But what use are they to you if you have no idea how your contacts feel about you?
SAP Hybris Cloud for Customer (C4C) comes with campaigns that afford you the opportunity to address a wide variety of recipients and provide them with news about your latest products or upcoming promotions.
It’s November and time for a new release for SAP Hybris Cloud for Customer (C4C). Many of you have probably already run the upgrade on your test system. To fully discover the great new features in advance, we recommend taking a look at the SAP Hybris Cloud for Customer – November 2016 Release Information.
It becomes increasingly difficult to stand out from competitors. Only if you are aware of your customers’ needs, you may be able to be one step ahead. With SAP Hybris Cloud for Customer, a cloud-based CRM solution, you can access all relevant key figures anytime and obtain the relevant insights.