SAP Hybris Marketing – The Digital Nerve Center for Your Marketing

Find out how predictable real-time marketing with contextual content with SAP Hybris Marketing works in this blog post.

CRM, CEC, C4C, Hybris or Customer Management – Understanding the labyrinth

Many companies that deal with the topic of “SAP CRM” easily lose track of the diverse SAP product portfolio. It is often difficult for them to find the most suitable solution for their organization. Terms such as CRM, CEC, C4C, Hybris or Customer Management are used differently, which ultimately leads to misunderstandings.

Digitizing the trade show grind – how to make lead entry easy with SAP Hybris C4C

We all know how it is, trade show season rolls around at least once or twice a year. You invite your customers, pack your bags, pick up the trade show collaterals, and make your way to the booth – only to find the same old lead forms to write your notes on and staple business cards to. Doesn’t this seem a bit outdated to you and is this really how you want your company to be perceived?

How to best leverage the Lead Score in SAP Hybris Cloud for Customer for your lead qualification

You have already laid the groundwork by populating your SAP Hybris Cloud for Customer system with all available contact and customer data such as addresses, phone numbers, and e-mail addresses and classifying your customers. But what use are they to you if you have no idea how your contacts feel about you?

Establish long-lasting customer relationships through SAP Hybris Cloud for Customer campaigns

SAP Hybris Cloud for Customer (C4C) comes with campaigns that afford you the opportunity to address a wide variety of recipients and provide them with news about your latest products or upcoming promotions.

SAP Hybris Cloud for Customer – November 2016 Release

It’s November and time for a new release for SAP Hybris Cloud for Customer (C4C). Many of you have probably already run the upgrade on your test system. To fully discover the great new features in advance, we recommend taking a look at the SAP Hybris Cloud for Customer – November 2016 Release Information.

Being one step ahead with SAP Hybris Cloud for Customer

It becomes increasingly difficult to stand out from competitors. Only if you are aware of your customers’ needs, you may be able to be one step ahead. With SAP Hybris Cloud for Customer, a cloud-based CRM solution, you can access all relevant key figures anytime and obtain the relevant insights.

A step-by-step guide to your first email survey

You can ask for feedback from multiple customers by creating and addressing them with an email survey. SAP Hybris Cloud for Customer (C4C) has exactly the marketing functionality you need for this. It is included with your basic license for Sales. In this article I will give you a step-by-step breakdown of how to create, execute, and analyze an email survey.

Three steps to your first SAP Hybris Cloud for Customer survey

Sound familiar: You have a lot of customers who purchase a wide variety of products and services from you, but you don’t really know if these customers are actually happy with you? Maybe they are unsatisfied or there are issues in your value chain that you are not even aware of. With SAP Hybris C4C, you can put an end to the guesswork and conveniently create, execute, and analyze your own surveys.