SAP C/4HANA – What you should know about SAP’s new CRM suite

Find out what you should know about SAP’s new CRM suite in this blog post.

Data privacy with SAP Hybris Cloud for Customer

How SAP C4C helps you comply with the new European General Data Protection Regulation (GDPR) Data privacy – currently more in the worldwide spotlight than ever before. The new and more rigorous regulations governing Europe’s data privacy rights have far-reaching consequences for companies. What used to be “gray areas” are now in dire need of […]

“Alexa, start SAP Cloud for Customer …”

Virtual assistants like Alexa or Siri have become a part of our everyday lives. Their natural language processing abilities make it easy and intuitive to interact with them and use them as a user-friendly interface. And they are not just confined to our smartphones anymore, they are conquering our living rooms as voice-activated devices such as the Amazon Echo and Google Home smart speakers. But what about the workplace?

CRM, CEC, C4C, Hybris or Customer Management – Understanding the labyrinth

Many companies that deal with the topic of “SAP CRM” easily lose track of the diverse SAP product portfolio. It is often difficult for them to find the most suitable solution for their organization. Terms such as CRM, CEC, C4C, Hybris or Customer Management are used differently, which ultimately leads to misunderstandings.

Digitizing the trade show grind – how to make lead entry easy with SAP Hybris C4C

We all know how it is, trade show season rolls around at least once or twice a year. You invite your customers, pack your bags, pick up the trade show collaterals, and make your way to the booth – only to find the same old lead forms to write your notes on and staple business cards to. Doesn’t this seem a bit outdated to you and is this really how you want your company to be perceived?

How to successfully integrate portals with your CRM using SAP HANA Cloud Platform, Portal Service

Does this sound familiar? You would like to engage your business partners more directly in order to share leads and opportunities or establish a service and training portal. It would also be really great to integrate it all with your CRM application and pair it with a smooth interface for a modern user experience. Costs […]

How to best leverage the Lead Score in SAP Hybris Cloud for Customer for your lead qualification

You have already laid the groundwork by populating your SAP Hybris Cloud for Customer system with all available contact and customer data such as addresses, phone numbers, and e-mail addresses and classifying your customers. But what use are they to you if you have no idea how your contacts feel about you?

Establish long-lasting customer relationships through SAP Hybris Cloud for Customer campaigns

SAP Hybris Cloud for Customer (C4C) comes with campaigns that afford you the opportunity to address a wide variety of recipients and provide them with news about your latest products or upcoming promotions.

SAP Hybris Cloud for Customer – November 2016 Release

It’s November and time for a new release for SAP Hybris Cloud for Customer (C4C). Many of you have probably already run the upgrade on your test system. To fully discover the great new features in advance, we recommend taking a look at the SAP Hybris Cloud for Customer – November 2016 Release Information.

The easy way to groupware integration with Microsoft Outlook

In my last article, I discussed the benefits of groupware integration with a CRM system. Today, I will show you what the built-in groupware integration in SAP Hybris Cloud for Customer can do for you – from straightforward integration to the search for CRM data in Microsoft Outlook.