Simplified CRM – The Blog for SAP CRM

by the SAP CRM experts from Camelot ITLab

SAP JAM meets SAP Hybris Cloud for Customer – the perfect approach to project collaboration

In this blog post, I would like to talk about and illustrate the benefits that arise from integrating SAP Hybris Cloud for Customer (C4C) and SAP Jam.

CRM, CEC, C4C, Hybris or Customer Management – Understanding the labyrinth

Many companies that deal with the topic of “SAP CRM” easily lose track of the diverse SAP product portfolio. It is often difficult for them to find the most suitable solution for their organization. Terms such as CRM, CEC, C4C, Hybris or Customer Management are used differently, which ultimately leads to misunderstandings.

Successful together with SAP Jam – sharing knowledge and winning (customers)!

Do you often ask yourself how to improve communication, both internally amongst colleagues and externally with customers and partners? Digital transformation is changing modes of communication and cooperation in the daily operational business. We show you how not to miss out on modern collaboration opportunities and how to significantly optimize your corporate communication!

SAP Cloud Platform Portal – Self-Service Support Site

In the first part of this two-part article, we explained how you can integrate portals successfully into your CRM system using the SAP Cloud Platform Portal. In part two I will show how to use this technology to set up a service portal for your customers simply and quickly. Maybe you have already experienced the […]

We’re back

This is Camelot’s CRM team reporting back to duty! We were never really gone, but due to exciting new customer projects and innovative in-house developments related to SAP Hybris we haven’t been able to keep our blog entirely up to date. But we vow to do better from now on and will go back to […]

Digitizing the trade show grind – how to make lead entry easy with SAP Hybris C4C

We all know how it is, trade show season rolls around at least once or twice a year. You invite your customers, pack your bags, pick up the trade show collaterals, and make your way to the booth – only to find the same old lead forms to write your notes on and staple business cards to. Doesn’t this seem a bit outdated to you and is this really how you want your company to be perceived?

Season’s Greetings

We wish all our readers happy holidays and a happy new year 2017. We are looking forward to post new and interesting articles around the CRM topic in the upcoming year. Your Camelot CRM-Team

How to successfully integrate portals with your CRM using SAP HANA Cloud Platform, Portal Service

Does this sound familiar? You would like to engage your business partners more directly in order to share leads and opportunities or establish a service and training portal. It would also be really great to integrate it all with your CRM application and pair it with a smooth interface for a modern user experience. Costs […]

How to best leverage the Lead Score in SAP Hybris Cloud for Customer for your lead qualification

You have already laid the groundwork by populating your SAP Hybris Cloud for Customer system with all available contact and customer data such as addresses, phone numbers, and e-mail addresses and classifying your customers. But what use are they to you if you have no idea how your contacts feel about you?

Establish long-lasting customer relationships through SAP Hybris Cloud for Customer campaigns

SAP Hybris Cloud for Customer (C4C) comes with campaigns that afford you the opportunity to address a wide variety of recipients and provide them with news about your latest products or upcoming promotions.

This post is also available in: German